Job Description

Job Description

Digital Strategy Lead – B2B Marketing

Remote

Base salary: $150K–$175K + bonus

We’re partnering with a growing marketing consultancy looking to appoint an experienced Digital Strategy Lead to take ownership of digital strategy across a portfolio of B2B client accounts.

This is a senior, client-facing role for someone who understands digital marketing beyond a single channel. You’ll lead strategic conversations with clients, translate commercial objectives into integrated digital programmes, review performance and guide specialist teams across paid media, search, content, analytics and marketing automation.

The ideal person will be a T-shaped digital marketer : someone with deep expertise in at least one area of digital marketing, combined with the broader knowledge needed to challenge specialists, connect different channels and make informed strategic recommendations.

What You’ll Be Doing

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• Lead digital strategy across a portfolio of B2B client accounts, translating business objectives into measurable digital programmes.
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• Lead client meetings, discovery sessions, campaign reviews and strategic presentations.
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• Develop and guide integrated B2B programmes across paid media, search, content, analytics, marketing automation and account-based marketing (ABM) .
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• Bring deep expertise in at least one digital specialism, such as paid social, search/AEO, analytics or marketing automation .
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• Work across platforms including LinkedIn and Google , supporting demand generation, brand awareness and lead acquisition.
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• Provide strategic guidance across SEO, AEO, GEO, programmatic advertising and digital media .
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• Review campaign plans, media recommendations, workflows, reporting and creative output, identifying opportunities for improvement.
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• Use GA4 and other analytics tools to interpret performance and turn data into actionable recommendations.
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• Guide media, creative, content, analytics and technical specialists without needing to own every element of day-to-day execution.
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• Identify opportunities to strengthen and expand client programmes.
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• Contribute to new business pitches and digital audits.
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What We’re Looking For

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• Approximately 6–8 years of digital marketing experience , ideally within an agency, consultancy or client-services environment.
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• Strong experience developing B2B digital marketing strategies .
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• Experience independently managing client accounts or significant digital workstreams.
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• Deep expertise in at least one digital marketing discipline or platform, with a strong track record of results.
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• Good working knowledge across:
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• Paid media, including LinkedIn and Google
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• Performance marketing
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• Demand generation
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• Account-based marketing
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• SEO, AEO and GEO
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• Content strategy
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• Marketing automation
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• Analytics and measurement
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• Experience with tools such as GA4, HubSpot and/or Demandbase .
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• Confidence presenting to and advising senior client stakeholders.
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• Strong presentation, organisation and project leadership skills.
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• The ability to critically review specialist work, identify gaps and provide clear, actionable direction.
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• A proactive, solutions-focused approach.
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Exposure to programmatic advertising, vendor-managed media and brand awareness campaigns would be beneficial.

The Opportunity

This is an excellent opportunity for someone who has progressed beyond pure channel execution and is ready to operate as a strategic digital partner to clients .

You’ll have significant client exposure and the opportunity to influence digital strategy across multiple B2B organisations, while working alongside specialists across media, content, creative, analytics and technology.

Interested? Apply or get in touch for a confidential conversation to learn more.

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